Privacy Policy

This Privacy Policy describes how Terre di Toscana collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. By using our website, you agree to the practices outlined in this policy.

Information We Collect

We collect various types of information to provide and improve our services. When you register for an account, book accommodations, or inquire about our properties, we collect personal details such as your name, email address, phone number, and payment information. We also gather usage data automatically when you visit our website, including your IP address, browser type, pages visited, and the time spent on each page.

Additionally, we collect information through cookies and similar tracking technologies to enhance your browsing experience and analyze site performance. This data helps us understand how you interact with our virtual tours, destination galleries, and booking interfaces. If you contact us directly, we may collect any information you provide in your messages or inquiries.

How We Use Your Information

We use your personal information to fulfill your booking requests, process payments, and send you confirmation details about your reservations. Your data allows us to personalize your experience on our website, provide multilingual content suited to your language preferences, and optimize our regional Italian SEO efforts to ensure you find the most relevant information.

We also use your information to communicate with you about updates, special offers, and new properties in our network. Your usage data helps us improve our virtual tours, booking interfaces, and destination galleries. We may conduct analytics to better understand tourism trends in Italy and enhance our agriturismo services. We never share your personal information with third parties without your explicit consent, except as required by law.

Your Rights

You have the right to access, correct, or delete your personal information at any time. You can request a copy of the data we hold about you or ask us to modify any inaccurate information. If you wish to withdraw your consent for us to process your data, you may do so, though this may limit your ability to use certain features of our website.

You have the right to object to our processing of your information for marketing purposes. You can unsubscribe from our mailing lists by clicking the unsubscribe link in any email we send you. If you have concerns about how we handle your data, you also have the right to lodge a complaint with the relevant data protection authority in your country.

Cookies and Tracking

We use cookies to improve your browsing experience and track site performance. These small files are stored on your device and help us remember your preferences, language selections, and booking history. Functional cookies enable core features like virtual tour navigation and secure booking transactions. Analytical cookies help us understand visitor behavior and optimize our website for better user experience.

We may use third-party cookies for analytics and marketing purposes. You can control cookie settings through your browser preferences, though disabling certain cookies may affect your ability to use some features. For detailed information about our cookie practices, please refer to our separate Cookie Policy.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure. Our website uses SSL encryption to secure payment transactions and sensitive data. We maintain strict access controls and regularly update our security protocols to defend against emerging threats.

While we take comprehensive precautions, no method of transmission over the internet is completely secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorized access to your account. We retain your information only as long as necessary to provide our services and comply with legal obligations.

International Data Transfers

Our website is hosted and operated in Italy. If you access our site from outside the European Union, your information may be transferred to and processed in Italy in accordance with Italian and European data protection laws. By using our website, you consent to any such transfers of your information outside your country of residence.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. We will notify you of any material changes by updating the “Last updated” date at the top of this page. Your continued use of our website following any modifications indicates your acceptance of the updated policy. We encourage you to review this policy periodically to stay informed about how we protect your information.